How do we increase sales? Use these eight focus points of sales ops

In our last post we discussed selling time and suggested its importance for the entire sales organization. In this piece, we’re going to cover how an increase in selling time can help address a common question we get from leadership, “How do we increase sales?”

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Here are eight areas that every company must be focused on to increase selling time:

  • Analytics – In today’s selling environment, sales reporting is key to a sales team’s success whether that’s product, pipeline, or behavior related. However, it can be challenging to organize and produce actionable reporting whether using excel or other tools. It can also be a challenge to remove the reporting responsibility from the sales manager or reps. Now it’s easier said than done, but to push additional selling time, an organization has to move that task out of the hands of sales and into sales operations. If your organization hasn’t reached the sales ops tipping point, find someone that can wear that hat, but it can’t be your sales manager or rep.
  • Training – In terms of increasing selling time, training might be a tough one if your team doesn’t currently receive training. If you do, there are a couple ways. One, take it out of the hands of the sales manager. They should be selling too. Hire a consultant or an internal trainer. Two, make the most of what your team is learning with a reinforcement tool like TrackLeft. TrackLeft’s work-paced approach will keep the training content in front of your reps while they conduct sales related activities.
  • Tools – So many tools. Find the ones that your team supports in using and doesn’t complain about. To drive selling time, focus on integrations of email, calendar, and CRM. Also, proposal generators, e-signature (concord), and marketing content management. Document templates work too.
  • Client onboarding – Key to the success of any company is the process in which your prospects become customers. Whether this onboarding process resides within an excel document or is driven by workflows within your CRM, the focus should be towards reducing the amount of time that sales is involved. With that said, sales will always be involved from a relationship standpoint, but if operations can set up the automation of contracts, forms, delivery items, etc., the time to success is improved and so is selling time.
  • Quota management – The creation of quotas is a pain. Most companies struggle to create and deliver quotas to their team on a consistent basis. As it relates to an increase in selling time, the method of creation has to be supported, understood, and simple. Your team can’t be trying to figure what and how they’re getting paid every commissionable time period. If your company isn’t to a point of working with a firm like xactly, just focus on simple to create the extra selling time for your managers and reps.
  • Compensation management – If your organization doesn’t have a tool like xactly, a formal sales ops department, or if finance doesn’t maintain the comp structure, keep your comp structure simple, clear, and manageable. This will allow your sales manager to spend more time with his or her team whether that’s in coaching them or trying to win more deals. And not buried in comp reporting.
  • Support – What does your sales team get frustrated with? Fix that stuff. Do they hate forms? What about expenses and receipts? Focus on what they consider the little things. It will add up.
  • Process and communication – It all starts and ends with process and communication. Do you have a refined sales process? And not just the prospecting or contract phase. What are the mini-steps? Are they defined? Does everyone use them in every deal? Don’t bake these in the home office. Get in the field and know what goes on. If you know exactly what occurs in the field, you can apply that knowledge to things like the quota and comp plan. Sales supports and understands the process and strategy because it’s fair and equitable. And now they’re excited. So they sell more. Organic selling time.

Don’t wait

For the readers that have a sales ops department or the elements are placed throughout the organization, you’ve probably started tracking, measuring, and improving your team’s selling time. For those of you that don’t, start with making “selling time” a company focus or value.

If you’re interested in how TrackLeft can help with selling time or other sales initiatives, please email us at


We’re trying to build a company here. And it’s software. Both are tough.

Stay tuned.


Team TrackLeft

After further review, the play call stands….sort of

cropped-tl-300-46-1.pngHey, we’re back! It’s been several weeks since we’ve posted. Our apologies.

During the last few weeks we took the time to review the path we were headed down. We started with the idea that the sales professional needed a better way to follow the contents of a sales process. And we’re still going in that direction. However, it appears there is room for us to help different areas of a business with the concept of work-paced learning. Stay tuned as we’ll begin to share about those other segments.

We also evaluated the look and feel of the tool, which led to making functionality changes, which led to what ifs. Bottom line, we got some new stuff coming, but the core will still be there.


We’re trying to build a company here. And it’s software. Both are tough.

Stay tuned.

Team TrackLeft

What does TrackLeft mean?

Happy Monday.

For every new company, there is that moment when the founder/founders realize that they need a company name. The idea had reached a point in which calling it “our idea” wasn’t good enough for early clients or listeners. For us personally, we started to brainstorm with a few emails back and forth. We then asked our consultants (our wives because they’re smarter than us). The first few came from spelling things backwards, using translator tools, and thinking about key terms.

The first few were bad.

We then sat down for 30 minutes and created a list of industry terms. In that first sit down, we thought we had our name. We spent 3-4 days pitching it and buying the domain.

Apparently, it sucked and everyone was being nice because we were excited about it. I’ll later dedicate a post called “If we had stuck with…”.

It was a good exercise and through it came, TrackLeft. It was from a random thought and by accident, we had our name. Shortly after, we were checking for domain availability and working on a logo.

But what does it mean?Blog Post 2 v2

First, picture a sales process as a timeline. Now think back to a sales meeting or conversation when you were mad at yourself for missing a question or key point. In most cases, we keep moving forward instead of admitting that we screwed up or missed something.

What if we were to take a step back and revisit a point? What if we tracked left or started over with the prospect?  What if we had a road map and hadn’t screwed up in the first place?

Sometimes you need to TrackLeft to go forward.